SugarCRM Acceleration Event 2012 - London September 11th

As SugarCRM's top UK Partner, we are pleased to announce that the annual UK SugarCRM Acceleration Event is once again upon us.
Plans are well under way to make this one of the most interactive Acceleration events yet, with breakout sessions during the day tailored for existing customers, developers and potential new clients. So why not come and join us?

This year's event will be held at The Cumberland Hotel, Great Cumberland Place, London and will run from 9:00am until approximately 5:45pm.


Auditorium - Key notes

09.00 - 10.00 Registration
10.00 - 10.30 Keynote: The Vision of CRM - Larry Augustin, CEO SugarCRM
10.30 - 11.00 Sugar: The Roadmap - Jan Sysmans, Sr. Director Product Marketing SugarCRM
11.00 - 11.30 Coffee Break
11.30 - 12.00 The Future of Business Ecosystems
Social Networks have made business leaders consider their approach to growth. The networked environment in which everyone is now operating has opened up ways of working that were previously unmanageable. This presentation will explore business ecosystems, defining why creating a win, win, win, for all partners remains critical to success. - Roy Lee, Europe IOT Mid Market Marketing Leader, IBM United Kingdom
12.00 - 12.30 ISV Session
12.30 - 13.30 Lunch Break

Best Practice Break Out Sessions (Prospects)

Social Mobile Break Out Sessions (Customers)

Break Out 4: Developer Track
hosted by John Mertic

13.30 -
Best Practice: Getting Started With Sugar 13.30 -
Customer Presentation 13.30 - 17.00
Bring your developers and other technical folk for a free all-day event to learn more about the technical side of Sugar. With the 'uncon' format, we keep the structure informal with content driven by lightening round brainstorms, pulling hot topics from the crowd and discussed in a flash by Sugar's own technical experts. And attendees can step up to participate in mini-peer review sessions to discussion of your latest Sugar-related innovations, or trouble shoot existing challenges or collaborate to polish great ideas. It's an amazing opportunity that leaves each attendee with a better understanding of the Sugar platform and the future direction we are heading.
14.15 -
How to retain and acquire customers with CRM in the insurance industry 14.15 -
How to generate new customers with Social CRM
15.00 -
Coffee Break 15.00 -
Coffee Break
15.30 -
Easy Integration with Sugar and your external systems 15.30 -
Modern flexible working with Sugar
16.15 -
How to create Reports with Sugar - Best Practice 16.15 -
Integration of Sugar into the IBM Landscape 15.00 -
Coffee Break

17.00 - 17.40 Keynote: Guy Clapperton, Journalist: How CRM became social.
Guy Clapperton will briefly examine the history of customer relationship management as managed through technology. There will be discussion on areas outside CRM in which CRM can have some useful input. He will look at ways in which it has both helped and hindered companies in the past and why it evolved the way it did. Using case studies as well as personal experience, he will highlight good practice and look at ways in which business of any size can benefit from intelligent use of customer data. Above all he'll examine how the customer and their behaviours are changing - and how businesses can take advantage of this to get closer in touch with their end client.
17.40 - 17.45 Close

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